The service email that cut costs, boosted sales and increased satisfaction

Last month we wrote about 10 Things Every Service Writer Should Know. In that blog we listed some of the best practices that make up our 4 Service Writing Rules — Credibility, Clarity, Answer and Tone (C-CAT).

This month we asked well known market researcher ICM to find out what would happen when we applied those rules to a customer service email response about a new car insurance enquiry. This is what they found:

 

If you’re interested in how we improved the email response, our 4 Service Writing Rules and what you can do to develop the skills of your writing team, take a look at our Writing to Improve Service — 1 Day Course.

If you’d like to find out more about how we did the research and the results, give us a call or drop us an email.

by Martin. 5th November 2015

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