The human voice
of an automated system


British Airways
The human voice of an automated system

British Airways vow ‘to fly, to serve’. And with the addition of an automated phone system for flight enquiries, it meant they could serve customers 24:7.

They came to us for a voice that could guide customers quickly and easily through the system – while re-enforcing their values of Britishness, quality and re-assurance. After auditioning a variety of voices, we found ‘the one’.  

Now, 93% of calls are automated – cutting the costs per call from £2 to just 15p. And cutting call centre costs by a whopping 95% - while staying true to the brand identity and providing a great experience for customers. 

Now their phone journeys are as smooth as their flights.



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